Search

Israeli Scientists Explain Why Black Friday Sales are a Matter of Survival

The brain’s “reward system” is why we find such pleasure in the perfect pair of high heels at 50% off, and still continue shopping for a matching handbag that we might not really need.


READ ARTICLE by Maayan Jaffe-Hoffman. Published by The Jerusalem Post, November 28, 2019.



Israel Investment Fund Group, LLC

8950 W Olympic Blvd, Ste 377

Beverly Hills, CA  90211

USA

Send Us a Message

© Israel Investment Fund Group, LLC